A Lazy UVP

I've come across the lazy Unique Value Proposition (UVP) which is quite cool to try wrangle your business idea into one sentence. See the below;

<idea name>    is the    <category name>   that provides   <rational benefit>      and      <emotional benefit>     for       <customer segment>       with      <specific problem>.

For example:

1. Piggybump is the mobile app that provides a money management tool and fun platform for children who has heaps of pocket money and no way to track it!

(Shocking example I know - but I did hack around with this idea for a while then realized it was too complex and time consuming for the customer segment that most likely would not use it! Also there are a few on the market already so in the list of apps not to develop!)

2. Littlemapdot.com is the blog that provides tid bits of information and a way to share discoveries from New Zealand for random thinkers that stumble across the blog.

(Hmmmm that was a bad example too! I don't have much of a direction for this blog, its just random stuff)

So if you mix the Lazy UVP and the Lean Canvas I think you will have a very good starting point for your idea!

Good luck :)

Over n out!

Dee

P.S. Feel free to share your UVP in the comments